These Google Ads Services Retainer Terms (“Terms”) govern the relationship between you (the “Client”) and Coast IT (“Service Provider”) regarding the provision of ongoing Google Ads management services delivered as monthly retainer packages. By engaging Coast IT, you agree to be bound by these Terms.
- Services Provided
Coast IT delivers comprehensive, month-to-month Google Ads management solutions designed to drive consistent campaign performance. Our services include, but are not limited to:- Campaign Strategy & Setup: Detailed account audits, strategic keyword research, competitive analysis, and custom campaign structuring.
- Ad Creation & Optimization: Development of compelling ad copy, rigorous A/B testing, and dynamic bid adjustments.
- Conversion Tracking: Implementation and maintenance of robust conversion tracking mechanisms to ensure accurate ROI measurement.
- Analytics & Reporting: Regular, data-driven reporting with actionable insights to facilitate ongoing campaign optimization.
- Project Scope
The scope for each monthly package will be outlined in the monthly proposal or statement of work. Both parties must agree on the deliverables and strategic objectives before service initiation. Any adjustments requested that fall outside the predefined package may incur additional charges and require a revised timeline. - Payment Terms
- Monthly Retainer: Services are rendered on a recurring monthly basis with a fixed retainer fee, as specified in the selected package. This fee covers all agreed services and ongoing management.
- Billing Cycle: Invoices will be issued monthly, with payment due within 7 days of invoice issuance.
- Additional Services: Any enhancements or services beyond the agreed package will be billed separately.
- Contract Duration: Packages may operate on a month-to-month basis or under a predetermined term, as mutually agreed upon.
- Client Responsibilities
To maximize campaign performance and streamline execution, the Client is required to:- Provide timely access to existing Google Ads accounts and relevant analytics tools.
- Supply necessary brand assets—including logos, imagery, and messaging guidelines—in a prompt manner.
- Offer rapid feedback and approvals to enable agile campaign adjustments.
- Ensure compliance with Google Ads policies and relevant advertising standards.
Non-compliance or delays may impact campaign efficiency and overall outcomes.
- Campaign Implementation and Testing
- Setup & Launch: Coast IT will implement the agreed-upon strategy, configure campaign settings, and perform comprehensive testing prior to launch.
- Quality Assurance: Rigorous quality control measures will ensure ads meet performance benchmarks and compliance standards.
- Client Approval: Final approval from the Client is required before the full activation of the campaign.
- Performance Metrics and Reporting
- KPI Tracking: Key performance indicators—including click-through rates, conversion rates, and cost per acquisition—will be continuously monitored.
- Regular Reporting: Detailed monthly performance reports will provide actionable insights to inform ongoing campaign refinements.
- Continuous Optimization: Data-driven adjustments will be implemented to enhance ad effectiveness and maximize ROI consistently.
- Confidentiality and Data Ownership
- Client Data: All campaign data, analytics, and proprietary ad content generated during the engagement remain the exclusive property of the Client upon full payment.
- Confidentiality Commitment: Coast IT will maintain strict confidentiality of all Client information in accordance with applicable data protection regulations.
- Usage of Aggregated Data: Anonymized and aggregated data may be used internally for performance analysis and service enhancement.
- Termination
- Termination Rights: Either party may terminate this agreement with written notice if the other party materially breaches any of these Terms.
- Obligations Upon Termination: The Client is responsible for payment for all services rendered up to the termination date. Coast IT will ensure a seamless transition, including the handover of campaign data, subject to any applicable transition fees.
- Limitation of Liability
In no event shall Coast IT be liable for any indirect, incidental, or consequential damages arising from the use or inability to use the Google Ads services. Total liability is strictly limited to the aggregate fees paid by the Client under this agreement. - Governing Law
These Terms shall be governed by and construed in accordance with the laws of the applicable jurisdiction in South Africa. Both parties consent to the exclusive jurisdiction of the relevant courts within this region. - Amendments
Coast IT reserves the right to modify these Terms at any time. Significant amendments will be communicated in advance, providing the Client with an opportunity to review and discuss any changes prior to implementation.
